TITLE

Is social media a game changer, or just something else in your tool kit?

AUTHOR(S)
WEISS, RHODA
PUB. DATE
April 2011
SOURCE
Marketing Health Services;Spring2011, Vol. 31 Issue 2, p8
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the role of social media and social networks like Twitter Inc. and Facebook Inc. in promoting brand awareness and communicating patient care practices of health service organizations in the U.S. It explores the perspectives of notable executives including Dala Haldeman, Rose Glenn, and Diane Gage-Lofren in the areas of strategy, marketing and communications. The medical executives have revealed how their organizations have integrated social media and the benefits of its integration to their organizations.
ACCESSION #
63635969

 

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