TITLE

Why Advertise. . . and Why Not?

AUTHOR(S)
Feinberg, David A.
PUB. DATE
April 2011
SOURCE
Marketing Health Services;Spring2011, Vol. 31 Issue 2, p3
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article offers information on the fundamental role and effectiveness of advertising in the area of health care in the U.S. It details how the nonprofit and non-sectarian New-York Presbyterian Hospital uses advertising to tell amazing patient stories to communicate the institution's programs and commitment to patient care and public health. It reveals the strategy developed by advertising agency Munn Rabôt to promote awareness by allowing patients to share their extraordinary stories of personal experiences and emotional connection to the hospital. INSET: AMAZING STORIES.
ACCESSION #
63635966

 

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