TITLE

In this issue

AUTHOR(S)
Weiss, Rhoda
PUB. DATE
April 2011
SOURCE
Marketing Health Services;Spring2011, Vol. 31 Issue 2, p2
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
An introduction is presented in which the editor discusses various reports within the issue on topics including efficacy and role of advertising in hospitals, brand awareness on primary care practices, and retail marketing concepts.
ACCESSION #
63635964

 

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