TITLE

THEMES AND PERSUASION

AUTHOR(S)
VAN PATTEN, JONATHAN K.
PUB. DATE
July 2011
SOURCE
South Dakota Law Review;2011, Vol. 56 Issue 2, p256
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The search for the right theme is one of the most critical tasks facing a trial lawyer in presenting a case to a jury. Human beings do not absorb facts in the abstract. The theme gives them the necessary perspective to understand the evidence. If the plaintiff attorney does not provide jurors with the right theme, the defense will, or jurors will do it for themselves. The most powerful themes appeal to a broad spectrum of humanity and tie into people's basic needs. Themes are the core ingredient of great literature, plays, and cinema--and of winning cases.
ACCESSION #
63615178

 

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