TITLE

Chrysler dealers win broader ad role

AUTHOR(S)
Halliday, Jean
PUB. DATE
March 2002
SOURCE
Advertising Age;3/18/2002, Vol. 73 Issue 11, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Chrysler Group has decided to let dealers have more say in developing the automobile company's advertising campaigns. The decision was fueled by criticisms from consumer groups over the firm's advertisements. According to Chrysler dealers, they want advertisements that give more information about vehicle benefits while balancing that with product value.
ACCESSION #
6360429

 

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