The Groupon Clipper

Saporito, Bill
February 2011
Time International (Atlantic Edition);2/28/2011, Vol. 177 Issue 8, p40
The article discusses Andrew Mason, the founder of the social commerce website Groupon, and the growing field of internet coupon providers. Groupon has grown quickly since it was founded in 2008 and Mason has hired internet executives including Rob Solomon, Jason Child, and Eric Lefkofsky to assist in its development. Social shopping competitors include LivingSocial and Google Offers, a social commerce site developed by internet search company Google, which once offered to buy Groupon.


Related Articles

  • Daily deals sites need to talk like marketers. O'Reilly, Lara; Baker, Rosie // Marketing Week;3/14/2013, p6 

    The article discusses what daily deal websites must do to reinvent their marketing strategy as their business models struggle in 2013. Topics include why daily deal website Groupon fired its chief executive officer (CEO) Andrew Mason after a weak financial performance in 2012, how rival...

  • Check your local listings. ANKENY, JASON // Entrepreneur;Feb2011, Vol. 39 Issue 2, p41 

    The article focuses on the Internet industry company Signpost, which offers coupons and discounts on goods and services to Internet users. The company's specialization in marketing discounts offered by local small businesses to Internet users is discussed in terms of its competition with rival...

  • Google bringt eigene Gutscheinplattform. Perschbacher, Jörn // Lebensmittel Zeitung;1/25/2013, Issue 4, p0048 

    The article announces that Google, a internet search engine, has founded an online coupon service titled Zavers.

  • ARE DAILY DEALS DONE? SLATER, DAN // Fast Company;Apr2012, Issue 164, p43 

    The article discusses daily-deals industry, examining companies such as Groupon and LivingSocial. The article examines the sustainability of the industry, noting that both Groupon and LivingSocial had losses in 2011 and that the number of merchants and providers has decreased in 2011. The...

  • Snap up exclusive coupon codes!  // All You;03/01/2011, Vol. 8 Issue 3, p127 

    The article presents information on coupon codes offered by several web sites to consumers of gadgets, accessories and personal care products starting February 18, 2011. Plueys.com offers a 15 percent discount on a pair of rain boots while inspiredgifts.com gives a 15 percent discount on gift...

  • uLynk Banks on Cell Phone Coupon Technology.  // Skanner (Seattle, WA & Portland, OR Combined Edition);2011, p1 

    The article focuses on uLynk's adoption of the cell phone coupon technology. It states that uLynk is already operating a website wherein consumers are given the chance of receiving automated messages that provide discount coupons from their chosen companies in Salem and Portland, Oregon....

  • Rockfish tool churns out digital coupons for brands. NEFF, JACK // Advertising Age;4/11/2011, Vol. 82 Issue 15, p3 

    The article examines the creation and marketing of digital coupons by the advertising agency Rockfish Interactive. The agency's creation of Coupon Factory, an Internet marketing operation which allows companies to create and distribute digital coupons which can be downloaded from social media...

  • CSPA ISSUES WARNING over buying cosmetic procedures via group-buy websites.  // Professional Beauty;Jul/Aug2011, p54 

    The article reports on the warning issued by the Cosmetic Physicians Society of Australasia (CPSA) to consumers over purchasing discounted cosmetic treatments from coupon and group-by websites. According to CPSA president Dr. Gabrielle Caswell, such promotions through web-sites are contradictory...

  • DIGITAL: LivingSocial to boost offer in bid for market leadership. O'Reilly, Lara // Corporate Adviser (Online Edition);6/9/2011, p6 

    The article informs that LivingSocial Inc. will be overtaking Groupon Inc. in Great Britain through product innovation. It further informs that LivingSocial is focusing its marketing spend on digital display and search campaigns. According to the digital market analysts at comScore Inc.,...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics