TITLE

Building Societies: Change, Strategy and Corporate Identity

AUTHOR(S)
Balmer, John M.T.; Wilkinson, Adrian
PUB. DATE
December 1991
SOURCE
Journal of General Management;Winter91, Vol. 17 Issue 2, p20
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Examines the response of the building societies in Great Britain to changes in the market environment in the 1980s with particular reference to a growing emphasis on corporate identity. Development of the building societies as collective movement and their commercial success; Changing competitive environment in the 1980s with deregulation and increasing competition with the banks; Problems with corporate identity as a major means of differentiating between societies.
ACCESSION #
6358927

 

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