Building Societies: Change, Strategy and Corporate Identity

Balmer, John M.T.; Wilkinson, Adrian
December 1991
Journal of General Management;Winter91, Vol. 17 Issue 2, p20
Academic Journal
Examines the response of the building societies in Great Britain to changes in the market environment in the 1980s with particular reference to a growing emphasis on corporate identity. Development of the building societies as collective movement and their commercial success; Changing competitive environment in the 1980s with deregulation and increasing competition with the banks; Problems with corporate identity as a major means of differentiating between societies.


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