TITLE

Money behind the art of persuasion

AUTHOR(S)
Kidd, Andrew
PUB. DATE
March 2002
SOURCE
Cabinet Maker;3/15/2002, Issue 5278, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the method used by furniture retailers in spending for retail advertising in Great Britain. Reason for the decrease in consumer advertising spending; List of companies dominating in the advertising campaigns; Data on the percentages of money involved in advertising.
ACCESSION #
6358656

 

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