Making it your business to make it all personal

Thomas, Susan
April 2010
Corporate Citizen Magazine;Apr2010, Issue 4, p7
The article features author and consultant Dev Patnaik and advises how empathy can help companies and corporate citizenship professionals ask better questions about what they are doing and how it relates to the lives of consumers and other stakeholders. Patnaik asserts that organizations prosper when they tap into the power of empathy. The experience of gardening tools company Smith & Hawken in practicing empathy by consciously working to become like the gardeners their business depend on as well as 10 tips for creating widespread empathy are presented.


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