TITLE

Making it your business to make it all personal

AUTHOR(S)
Thomas, Susan
PUB. DATE
April 2010
SOURCE
Corporate Citizen Magazine;Apr2010, Issue 4, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article features author and consultant Dev Patnaik and advises how empathy can help companies and corporate citizenship professionals ask better questions about what they are doing and how it relates to the lives of consumers and other stakeholders. Patnaik asserts that organizations prosper when they tap into the power of empathy. The experience of gardening tools company Smith & Hawken in practicing empathy by consciously working to become like the gardeners their business depend on as well as 10 tips for creating widespread empathy are presented.
ACCESSION #
63579320

 

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