TITLE

ADVERTISING MAILERS IN DISGUISE

PUB. DATE
September 2001
SOURCE
NCAHF Newsletter;Sep/Oct2001, Vol. 24 Issue 5, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Exposes health product advertisements in the guise of health journals in the U.S. Advertising of Gero Vita International products in the 'Journal of Longevity: Medical Research Reviews in Preventive Medicine Fields'; Receipt of consumers with mailed copies of 'Popular Health' journal without charge.
ACCESSION #
6356716

 

Related Articles

  • General Mills Favors Flavors to Build Sales. Reyes, Sonia // Brandweek;7/1/2002, Vol. 43 Issue 26, p5 

    Focuses on the market strategies for the launch of the yogurt-flavored granola bars from Nature Valley and a flavor from Fruit by the Foot in the U.S. in 2002. Target market; Media components of the product launch; Estimated amount invested for the product launch.

  • Promotion in association with the Radio Advertising Bureau: Aerial Awards - Celebrating the best of British radio advertising.  // Campaign;3/27/2015, p29 

    A review is offered of a radio advertising campaign created by advertising agency Havas Worldwide London for the sexual health website of health products company Reckitt Benckiser for condom maker Durex.

  • Best Individual Product Advertisement in Business Press.  // Medical Marketing & Media;Nov2004 Supplement, Vol. 39, p29 

    The article reports about the award winning individual product advertisement in medical journals and periodicals by the CementWorks and Alpharma Inc. The latter charged CementWorks with crafting a memorable piece of journal advertising dealing with the complex and awkward topic of administering...

  • SRDS expands categories.  // Medical Marketing & Media;Apr2003, Vol. 38 Issue 4, p22 

    Reports on the SRDS Business Publication Advertising Source's expansion of its health care categories from eight to 49. Breakdown of Medical Surgical titles into specialty groups; Reclassification of all other health care titles; Introduction of the system over May and July 2003.

  • Novartis: Palatable Fiber. Bittar, Christine // Brandweek;01/14/2002, Vol. 43 Issue 2, p5 

    Reveals the estimated amount that will be spent to launch fiber supplement Benefiber from Novartis AG's Consumer Health unit in April 2002. Rival products; Agency that created the advertisement for the fiber supplement; Target consumers.

  • Advertising claims damaging to health. McMillan, Virginia // New Zealand Doctor;5/18/2011, p18 

    The article focuses on the opposition of Christchurch School of Medicine associate professor Dee Mangin to direct-to-consumer advertising in the U.S.

  • lineage.  // Positive Health;Jan2008, Issue 143, p65 

    The article presents classified advertisements of several health products which includes a natural food and vegetarian restaurant store, apricot seeds from the Himalayas and Vega machines for allergy and health testing.

  • Reasons for limiting use of piroxicam. Raine, June // Pulse;11/7/2007, Vol. 67 Issue 40, p25 

    A letter to the editor is presented in response to the article "News," that was published in the October 17, 2007 issue.

  • EN-HER-GIZER. Anderson, Mae // Adweek Eastern Edition;12/3/2001, Vol. 42 Issue 49, p3 

    Reports the launch of an advertising campaign for the vitamins and health products of Twinlab in New York. Collaboration of the company with Hanft, Byrne, Raboy & Partners in marketing the products; Features of the print advertising campaigns; Magazines running the print advertising.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics