B2C e-Commerce adoption possibilities in UAE: An empirical study on E-Readiness of Consumers

Rajmohan, P.; Nimer Sabha, Sael Rushdi
March 2010
Skyline Business Journal;2010/2011, Vol. 6 Issue 1, p32
Academic Journal
This study is focused on the possibilities of adopting Internet based buying attitude from the consumers of various products and services more intensely than the existing situation in UAE. The factors such as availability of Internet access, Intensity of Internet usage and e-Commerce awareness are used as the basis for measuring such e-readiness of the consumers considered in the study. With the sample size comprising of 266 e-transactions enabled customers residing in the cities of Dubai and Sharjah, three independent multiple regression models were used to find out that the initial willingness of the consumers to shop online has significant levels of dependency towards three dimensions of e-Commerce awareness such as basic understanding, product concern and e-transaction security. Relevant findings and the implications towards the possible B2C e-Commerce adoption in the retailing operations of the region is addressed in the study carried out with a descriptive research design and survey methodology.


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