Making the Most of Data Analytics

Newell, Amy
March 2002
Bank Technology News;Mar2002, Vol. 15 Issue 3, p1
Trade Publication
Reports on the use of analytic tools by several banks in measuring customer profitability. Function of profitability analysis; Role of profitability analysis in customer relationship management; Mandate on banks to understand the behavior of customers and changing behaviors.


Related Articles

  • Scaling the Enterprise: What Went Wrong? Hall, Robert // ABA Bank Marketing;Oct2001, Vol. 33 Issue 8, p16 

    Provides an analysis on the financial disadvantages of managing large banking corporations. Comparison of banks on theater and shopping malls; Basis of customers in choosing the banks that will serve them; Significance of scalability in customer relations.

  • Customer Service or Customer Satisfaction? Aldisert, Lisa // Bank Marketing;May99, Vol. 31 Issue 5, p44 

    Addresses the issue of customer service and customer satisfaction in banks. How banks can solicit customer feedback without using the customers' time; Important factor in successfully implementing a customer satisfaction program.

  • The New Revenue Model for CRM. Hall, Robert // Bank Marketing;Jun2001, Vol. 33 Issue 5, p15 

    Focuses on customer relationship management (CRM) in banks. Disappointments in the revenue value of CRM; Realistic approach of organizations toward CRM; Functions of the revenue model for CRM.

  • Pawns in the banking game. Bruce, Robert // Accountancy;Jun2003, Vol. 131 Issue 1318, p26 

    The article points out that high street banks in Great Britain are a perfect example of the dysfunctional relationship between senior management and customers. Companies rarely listen to the results of any effort to pass customer comment up the chain to senior management. Also, senior management...

  • Business Continuity Management in Banks - The Indian Experience. Rai, Sunil; Mohan, Lakshmi // Journal of Internet Banking & Commerce;Aug2006, Vol. 11 Issue 2, p5 

    Advances in the banking sector have ushered in an era of multi-product and multi-services being delivered using multiple yet integrated channels. The use of information and communication technology (ICT) is on the increase and encompasses nearly the entire gamut of banking operations. Rising...

  • Impact de la crise économique sur le management commercial : une étude exploratoire auprès de conseillers bancaires. Besson, Madeleine; Lavorata, Laure // Revue Management et Avenir;jan2010, Issue 31, p304 

    The aim of this article is to analyze the crisis' impact on salespeople. A qualitative study has been carried out among 12 salespeople in the banking field, in order to analyse the evolution of the sales force management as perceived by the salespeople within the branches. Results show that they...

  • You Need a Marketing Balance Sheet. Motley, L. Biff // ABA Bank Marketing;Dec2006, Vol. 38 Issue 10, p40 

    The article offers tips on increasing the growth of bank customers. measures, which you might call the Marketing Balance Sheet, should be charted and put into a monthly management report. While bankers are inclined to measure success by looking at loan, deposit and fee income growth, it is...

  • Banking with the Enemy. Hall, Robert // ABA Bank Marketing;Nov2009, Vol. 41 Issue 9, p14 

    The article offers information about banking development in the U.S. It states that the origin of installment credit evolves from doing business with people who knows each other. However, as the bank grows, its mathematical relationships connect strangers without making them friends. Moreover,...

  • HOW THE RESEARCH WAS CONDUCTED.  // Finweek;8/30/2007, p12 

    The article reports on the research conducted by Horwath on bank service standards in South Africa. It notes that the team has found a hard time in reviewing the data due to a particular banking profile which makes an impossible outcome for an accurate comparison. Moreover, the team has compared...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics