TITLE

Making the Most of Data Analytics

AUTHOR(S)
Newell, Amy
PUB. DATE
March 2002
SOURCE
Bank Technology News;Mar2002, Vol. 15 Issue 3, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the use of analytic tools by several banks in measuring customer profitability. Function of profitability analysis; Role of profitability analysis in customer relationship management; Mandate on banks to understand the behavior of customers and changing behaviors.
ACCESSION #
6352903

 

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