Incentives are simply a fact of life

Crain, Keith
March 2002
Automotive News;3/4/2002, Vol. 76 Issue 5973, p12
Trade Publication
Comments on the effect of incentive awards in the sale of automobiles. Historical existence of incentives; Invention of customer incentives by Chrysler Corp.; Advantage of incentives over price reductions; Limits to the use of incentives.


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