TITLE

Mini gets unorthodox U.S. debut

AUTHOR(S)
Bernstein, Marty
PUB. DATE
March 2002
SOURCE
Automotive News;3/4/2002, Vol. 76 Issue 5973, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the print and outdoor advertising campaign for the Mini Cooper S automobile in the U.S. Traditional television and radio program advertising of automobiles; Details of the automotive magazine campaign; Description of billboard campaign.
ACCESSION #
6351046

 

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