Cadillac CTS spark consumer interest online

Cantwell, Julie
March 2002
Automotive News;3/4/2002, Vol. 76 Issue 5973, p6
Trade Publication
Reports the attraction of online consumers to the national advertising campaign for the Cadillac CTS in the U.S. Use of rock music from Led Zeppelin in the advertisement; Debut of the advertisement during the Super Bowl; Advantage of online measurement.


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