Leaders in Sales and Sales Management

Jackson Jr., Donald W.
March 1981
Journal of Personal Selling & Sales Management;Spring/Summer81, Vol. 1 Issue 2, p63
Academic Journal
The article focuses in the life and work of professor William Joseph Eliot Crissy, professor, associate dean, naval commander, consultant, salesman, psychologist, and psychometrician. Throughout his long and diversified career, Crissy enthusiastically shared his psychological insights into selling, marketing and management with students, clients, and practitioners. During World War II, he served as a line officer in the Navy on both submarines and destroyers from 1942 to 1945, and was awarded a Silver Star in the Battle of Surigao Straits. The naval experience led to additional consulting work on personnel matters with the Navy, a role he maintained over a long time period. Crissy founded Personnel Development Associates, a consulting firm specializing in marketing and sales management, with special emphasis on marketing strategy and the development of key marketing and sales personnel. He was President of the firm and was actively involved in consulting, continuing education, and writing. A noted lecturer and consultant, Crissy conducted programs for sales personnel and sales marketing managers in Canada, Europe, Australia, and New Zealand.


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