TITLE

RETAIL

PUB. DATE
June 2008
SOURCE
Enterprise/Salt Lake City;6/23/2008, Vol. 37 Issue 52, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the deal signed by R.C. Wiley with "Trading Spaces" host Paige Davis to be its new spokeswoman in the U.S. An advertising campaign was launched by the home furnishings chain featuring Davis. The campaign is geared toward the theme "Your Home, Your Way." It was produced by the advertising agency Love Communications.
ACCESSION #
6349568

 

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