Impact of Sex Role Difference Upon The Frame of Reference

Gibson, C. Kendrick; Cochran, Daniel S.; Epley, Donald R.
September 1980
Journal of Personal Selling & Sales Management;Fall/Winter80/81, Vol. 1 Issue 1, p41
Academic Journal
The article discusses several empirical studies to measure the importance of different reward groups and specific rewards to men and women to determine the nature of sex-role stereotypes and the existence of sex-role differences concerning the rewards attainable from the job. Even though sex-role stereotypes (or a sex-role identity) do not appear to influence differences in preferences for job rewards there may be an influence of such a sex-role identity in the frame of reference of the individual and the way he or she perceives career opportunities. The purpose of this study is to explore the association of sex-role identity and the frame of reference of the individual as he or she evaluates career opportunities. A brief review is presented of the literature concerning the frame of reference and the sex-role identity. In addition, a model of the communication process is shown emphasizing the frame of reference. Data are then presented which empirically test for the impact of a sex-role identity upon the perceptions of the career.


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