TITLE

Community and Territory

AUTHOR(S)
Gallo, Greg
PUB. DATE
July 2011
SOURCE
Pharmaceutical Representative;Jul2011, Vol. 41 Issue 7, p23
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the critical role played by social networks to improve promotion effectiveness in the pharmaceutical industry in the U.S. It notes that social influence is one of the main factors that impacts the physician's choice of brand. Insights concerning how to achieve primary sales objectives are mentioned.
ACCESSION #
63483082

 

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