Using Numbers in News Increases Story Credibility

Koetsenruijter, A. Willem M.
March 2011
Newspaper Research Journal;Spring2011, Vol. 32 Issue 2, p74
Academic Journal
The article presents research on journalism, examining the effect on mass media audiences of the use of numbers and statistics in reporting in news articles. Experiments are conducted in which persons were presented with news reports using numbers and statistics in various mass media to test the hypothesis that the use of numbers serves to enhance the credibility of the information presented among its consumers. It is found that the use of numerical information did serve to increase the belief in the credibility of the news presented, whether it was offered as a newspaper article or in the form of television journalism.


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