TITLE

Read This & You Could Be In To Win!!!!

AUTHOR(S)
Chamberlain, Rob
PUB. DATE
February 2002
SOURCE
NZ Marketing Magazine;Feb2002, Vol. 21 Issue 1, p40
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Considers promotions as a marketing strategy. Guidelines on doing promotions; Importance of doing promotions that fit the brand attributes; Role of technology in promotional advertising.
ACCESSION #
6346163

 

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