Kuchač., Vladimir
March 2002
Prague Business Journal;3/4/2002, Vol. 7 Issue 9, p1
Academic Journal
Reports the problem encountered by Czech Football Association. Decline of advertising earnings; Apprehension of companies to fund the game; Income generated from sponsorship payments.


Related Articles

  • Foreign office picks three shops to pitch for soccer initiative. Considine, Pippa // Campaign;01/30/98, Issue 5, p5 

    Reports that three agencies were chosen by the Foreign Office to pitch for a football campaign in the United Kingdom. What the campaign is designed to do; Names of the agencies selected; Aim of the campaign; Possibility of running a similar campaign in France.

  • Naked lands NFL's Super Bowl terrestrial TV drive. Johnson, Branwell // Marketing Week;12/12/2002, Vol. 25 Issue 50, p12 

    Reports on the creative work of Naked for the National Football League in Great Britain. Establishment of American football as the leading sport on terrestrial television; Cost of marketing the sport; Medium used for the advertising campaigns.

  • Big Brands Still the Superstars. Hein, Kenneth; Wasserman, Todd; Beirne, Mike // Adweek Western Edition;12/2/2002, Vol. 52 Issue 48, p2 

    Reports on the advertising plans of U.S. companies for the National Football League championship's telecast on television. Average money charged by ABC Inc. for a 30-second spot in the year 2002 and 2001; Plan of Pepsi Co. to launch an advertisement for its lemon-lime 'Sierra Mist'; Decision of...

  • Why football will not guarantee an ad's success. Green, Harriet // Campaign;02/06/98, Issue 6, p10 

    Focuses on football advertising, while suggesting that despite its popularity, all advertisements in football, cannot ensure the success of that advertisement. What types of strategies should be implemented when choosing advertising methods; How some advertising agencies determine when to use...

  • Untitled. Davies, Hunter // New Statesman;04/03/98, Vol. 127 Issue 4379, p59 

    Criticizes the advertisement made by football executives in Great Britain. Useful ways on how to spend money on football; Reason of football executives on why they put most of their money and commercial muscles to 2006 World Cup bid.

  • Lions, Colts & Bears Get Fierce On Gridiron. Woodward, Sarah // SHOOT;8/10/2001, Vol. 42 Issue 32, p12 

    Reports the football advertisement for Gatorade Fierce in California. Producers of the advertisement; Details of the advertisement; Statement of FCB creative director and copywriter Colin Costello.

  • Ad opportunities for senior Bulldogs.  // Burnet Bulletin (Texas);8/13/2008, Vol. 136 Issue 33, p2A 

    The article calls for advertisers to place an advertisement in the 2008 Bulldog Football Program in Texas.

  • EDITORIAL/LETTERS. Burgoyne, Patrick // Creative Review;Jul2006, Vol. 26 Issue 7, p8 

    The author reflects on the football-themed television advertisement in the U.S. He said that the trend has rolled into town and every chancer of a brand in the country has jumped aboard. The brands that once could be relied on to do something genuinely appropriate and exciting when they are...

  • WHS football program filling up fast.  // Lakelander (Whitney, TX);8/9/2006, Vol. 20 Issue 32, p6 

    The article reports on the sale of both personal and business advertising spaces for the 2006 Whitney High School fall football program by Whitney Athletic Boosters in Texas. Rates of personal advertisements are $50, $75 and $100. Forms for the advertisements can be obtained from the middle...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics