TITLE

High price of peddling pix

AUTHOR(S)
DiOrio, Carl; Hayes, Dade
PUB. DATE
March 2002
SOURCE
Variety;3/11/2002, Vol. 386 Issue 4, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing costs of ShoWest exhibition in Los Angeles, California. Decrease in average cost of the production of movies; Increase in promotional costs; Gains of admission rates.
ACCESSION #
6343187

 

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