Fox Theatrical 'Ice Age' to Get Mammoth Push from Discovery

Forkan, Jim
March 2002
Multichannel News;3/11/2002, Vol. 23 Issue 10, p32
Report the advertising campaign of 'Ice Age' by Discovery Networks U.S. services. Presentation of 'Walking with Prehistoric Beasts' campaign; Feature of 'A Night of Mammoth Fun' in the Discovery Channel; Employment of Autonomy for on-air wraparounds and footage of the network.


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