TITLE

Variety Spices Up Turner's Promos

AUTHOR(S)
Forkan, Jim
PUB. DATE
March 2002
SOURCE
Multichannel News;3/11/2002, Vol. 23 Issue 10, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the promotion strategies of Turner Network Sales for emphasis of weekly shows and Cable News Network's reorganization in the U.S. Transfer of program to cooperative advertisement expenditures; Intensification of advertising campaign in TBS Superstation; Affinity of vendor program to Reel' Meals Sweepstakes for franchise.
ACCESSION #
6340809

 

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