Variety Spices Up Turner's Promos

Forkan, Jim
March 2002
Multichannel News;3/11/2002, Vol. 23 Issue 10, p14
Reports the promotion strategies of Turner Network Sales for emphasis of weekly shows and Cable News Network's reorganization in the U.S. Transfer of program to cooperative advertisement expenditures; Intensification of advertising campaign in TBS Superstation; Affinity of vendor program to Reel' Meals Sweepstakes for franchise.


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