TITLE

CU Members Care Less About Size, No. Of Branch Locations

AUTHOR(S)
Passman, Aaron
PUB. DATE
July 2011
SOURCE
Credit Union Journal;7/25/2011, Vol. 15 Issue 28, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on the survey from myCUsurvey.com, a division of PinPoint Research Corp., on attitudes of credit union (CU) members. It states that satisfaction of members does not depend on asset size and location. It says that members joined CUs because they want to have a relationship with financial institutions. It adds that member loyalty is connected with the experience of members.
ACCESSION #
63303872

 

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