TITLE

Cheerful Super Bowl ads mask a deeper malaise

AUTHOR(S)
Devaney, Polly
PUB. DATE
February 2002
SOURCE
Marketing Week;2/28/2002, Vol. 25 Issue 9, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the changes in the super bowl advertising in 2002 in the U.S. Factors influencing the price decline of super bowl ads; Reasons for the restraint of companies in venturing super bowl ad; Feasibility of super bowl advertising.
ACCESSION #
6326905

 

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