Cheerful Super Bowl ads mask a deeper malaise

Devaney, Polly
February 2002
Marketing Week;2/28/2002, Vol. 25 Issue 9, p36
Trade Publication
Focuses on the changes in the super bowl advertising in 2002 in the U.S. Factors influencing the price decline of super bowl ads; Reasons for the restraint of companies in venturing super bowl ad; Feasibility of super bowl advertising.


Related Articles

  • What's 'The L'? The 2016 Super Bowl that the industry is already circling.  // Advertising Age;11/5/2012, Vol. 83 Issue 40, p1 

    The article considers planning for advertising during the 2016 Super Bowl football game for the National Football League (NFL) championship, which will be the 50th anniversary of the game.

  • Super Bowl, Super Dollars. Pearson-McNeil, Cheryl // Washington Informer;2/16/2012, Vol. 47 Issue 18, p32 

    A personal narrative is presented where the author expresses her reasons and experience of watching Super Bowl in February 2012.

  • What Readers are Saying�.  // Sustainable Brands Weekly;2/ 4/2010, p10 

    The article focuses on the views of readers on the Superbowl advertisement spending.

  • Super bust. Garfield, Bob // Advertising Age;1/27/97, Vol. 68 Issue 4, p1 

    Discusses the advertisements shown during Super Bowl XXXI on January 26, 1997. Ratings; Three star commercials from Nissan and Intel; Two and one-half stars for Pepsi and Budweiser; Two stars for Bud Light and Dirt Devil; One and one-half stars for Fila and Auto-By-Tel; One star for Holiday Inn.

  • The Super Bowl: Average game, below-average ads. Nucifora, Alf // Business News New Jersey;02/22/99, Vol. 12 Issue 8, p16 

    Focuses on the 1999 Superbowl advertising. Budweiser; Pizza Hut; VISA; Sex Still Sells; First Union; Apple Computer Inc.

  • Production index.  // CREATIVITY;Feb2002, Vol. 10 Issue 1, p8 

    Reports the signs of a recovery in the Super Bowl advertising sales in the U.S. Manifestations of spot breaking in event programming; Increase of the average number of spots produced; Information on the Creativity Production Index.

  • Super Bowl runneth over. S.M. // Broadcasting & Cable;6/24/2002, Vol. 132 Issue 26, p4 

    Reports the increasing sales of advertising spots for the Super Bowl sponsorship. Average price per second; Strategy of the network to leverage top products; Percentage of the sales.

  • Big Brands Still the Superstars. Hein, Kenneth; Wasserman, Todd // Adweek New England Edition;12/2/2002, Vol. 39 Issue 48, p2 

    Focuses on the competition among American advertising companies for sponsoring the National Football League's show Super Bowl. Plans of the show's exclusive malt-beverage advertiser Anheuser-Busch Cos. Inc.; Advertisement plans of Pepsi Co. for the launch of its lime drink; Sponsorship plans of...

  • Super Bowl XXXV advertisers.  // Electronic Media;01/22/2001, Vol. 20 Issue 4, p80 

    Presents a chart related to the advertisers at Super Bowl XXXV.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics