TITLE

If dealers mislead, their image suffers

AUTHOR(S)
Brown, Peter
PUB. DATE
February 2002
SOURCE
Automotive News;2/25/2002, Vol. 76 Issue 5972, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the official mails exemplifying the marketing conduct of car dealers. Consequences of misleading customers; Criticisms on car dealers; Importance of an effective supplier-buyer relationship.
ACCESSION #
6325580

 

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