TITLE

Olds advertising continues

AUTHOR(S)
Cantwell, Julie
PUB. DATE
February 2002
SOURCE
Automotive News;2/25/2002, Vol. 76 Issue 5972, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Introduces the 'Backed by the People' advertising campaign of Oldsmobile. Reference to the idea of Oldmobile's advertising agency; Plans for product innovation; Agreement between Oldsmobile and General Motors.
ACCESSION #
6325571

 

Related Articles

  • New lineup, ads boost optimism. Washington, Frank S. // Automotive News;2/10/1997, Vol. 71 Issue 5699, p40 

    Looks at how Oldsmobile dealers responded to the company's advertising campaign for its vehicles. Examination of the operations of the company; Progress made by Darwin Clark, who took over as general manager from February 1st, 1997; Information on Oldsmobile Aurora.

  • Buick Rendezvous running close to empty. Koland, Cordell // Business Journal Serving Fresno & the Central San Joaquin Valley;3/21/2003, Issue 323062, p8 

    Comments on the advertising campaign for Buick Rendezvous vehicle from General Motors. Description of the commercial; Consideration of the liabilities; Performance of the vehicle.

  • Saturn ads try to update image. Cantwell, Julie // Automotive News;8/19/2002, Vol. 76 Issue 5998, p4 

    Reports the advertising campaigns of Saturn in the U.S. Sponsorship of events; Enhancement of the company image; Focus on grass-roots marketing with dealers.

  • Car Maker Tunes Up Service Spots. Irwin, Tanya // Adweek Southeast Edition;9/2/2002, Vol. 23 Issue 35, p23 

    Provides information on the advertising campaign that will be launched by General Motors in the season of fall 2002. Medium that will be used in the campaign; Objective of the campaign.

  • Saturn, Riney go to head of the crass. Garfield, Bob // Advertising Age;10/28/1996, Vol. 67 Issue 44, p55 

    Reviews an advertisement for Saturn Corp. Creator of the advertisement.

  • Olds opens ad blitz to bolster Bravada. Washington, Frank S. // Automotive News;2/3/1997, Vol. 71 Issue 5698, p6 

    Reports that Oldsmobile has embarked on an advertising marketing campaign, to boost sales of its sport-utility, Bravada, in the Pacific Northwest. Estimated number of Bravadas expected to be sold during the campaign; Statistics on Bravadas sales in 1995 and in 1996.

  • GM hires agency to sell to women.  // Automotive News;2/17/1997, Vol. 71 Issue 5700, p1 

    Reports that General Motors Corporation hired Harris Marketing Group, to market its cars to females. Capacity that the agency will act in for General Motors; Percentage of car sales women are expected to account for by the year 2000.

  • GM Dealers Braced for Changes. Gazdik, Tanya; Hume, Scott // Adweek Midwest Edition;12/14/98, Vol. 39 Issue 50, p3 

    Reports that a group of General Motors (GM) dealers placed an advertisement in two dailies in Detroit, Michigan in December 1998. Information on the reorganization plans of GM; Description of the advertisement; Comments from GM representative Donna Fontana.

  • GM Wins Suit Over Ad Dollars. Green, Jeff; Irwin, Tanya // Adweek Midwest Edition;02/14/2000, Vol. 41 Issue 7, p4 

    Reports the victory of General Motors Corp. on a dispute over its revamped regional dealer advertising program. Benefit of General Motors on the ruling; How the dispute started.

  • GM will trim ad agencies, media buyers. Kranz, Rick; Colias, Mike // Automotive News;11/21/2011, Vol. 86 Issue 6491, p3 

    The article reports that the General Motors Corp. focuses on advertising campaigns to improve the sale of Chevrolet in the U.S.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics