TITLE

How to manage your company's innovation

AUTHOR(S)
James, Simon
PUB. DATE
March 2002
SOURCE
NZ Business;Mar2002, Vol. 16 Issue 2, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Gives tips on practical innovation management. Speculation on the effects of the booming markets on the investment of information technology; Composition of telecommunications companies in sectors with high productivity gains; Competition among financial and retail services in terms of innovations.
ACCESSION #
6324991

 

Related Articles

  • Highway drives change. Paustian, Chuck // Advertising Age's Business Marketing;May94, Vol. 79 Issue 5, p1 

    Reports on the effect on marketing philosophies in the United States of advances in telecommunication systems. Advent of the Information Superhighway; Changes in the way products and services will be marketed; Increase in the interaction with customers and suppliers.

  • How do established and emerging protocols compare?  // Telecommunications - Americas Edition;Sep94, Vol. 28 Issue 9, p18 

    Presents a comparison of the telecommunication technologies in the marketplace. Integration of protocols; Operating rates and classes of traffic.

  • It's never too early? Hardy, Stephen M. // Lightwave;Jul/Aug2010, Vol. 27 Issue 7, p10 

    The author discusses how telecommunication companies boost their new products and technologies wherein he notes that preannouncements of the products and technologies show the awareness of companies to practice standards. He reflects on the NXTcomm08 held in Las Vegas, Nevada in June 2010 which...

  • Tracy-ing PCS market opportunities. Dziatkiewicz, Mark // America's Network;8/1/94, Vol. 98 Issue 15, p10 

    Focuses on personal communication services (PCS) and its marketing potential. Visualization of wireless reality through Dick Tracy; Segments addressed by PCS frequencies, cellular-like, pedestrian and local loop replacement; Catalysts for PCS.

  • Follow the money. O'Shea, Dan // Telephony;11/29/99, Vol. 237 Issue 22, p124 

    Comments on the trend in the telecommunication industry to finance carrier and vendor start-ups. How deregulation affects the industry; Impact of competition in the market to companies; How technology affects the business.

  • TECH. Willshire, John V. // Marketing (00253650);8/22/2012, p17 

    The author presents his opinion on technological innovations in communications and marketing, discussing what makes a successful interactive marketing campaign. He explains why auto maker Ford's 3D hologram of its BMAX car was unsuccessful, why smartphones have forced brands to be more...

  • MOBILE MARKETING AS TECHNOLOGY INTERVENTION: A LOCALES FRAMEWORK ANALYSIS. Lee, Dennis; Muhlberger, Ralf // International Journal of Mobile Marketing;Jun2006, Vol. 1 Issue 1, p59 

    The article discusses the importance of using the Locales Framework Analysis to mobile marketing with consideration on factors and elements that will influence consumer participation. The author discusses the elements of the framework both from a theoretical and sample case study to understand...

  • Cyberspace economics: New math for utilities. Buttorff, Leslie // Electrical World;Jul95, Vol. 209 Issue 7, p53 

    Focuses on the diversification of utility companies. Electric utilities decision to embrace information and communication technologies; Plans recommended for the electric utilities for the future; Need to expand the product line; Need to cut the production costs and improve marketing techniques.

  • The next beachfront property. Lui, Alex // Telephony;2/25/2008, p32 

    The article focuses on the properties to be considered in the profitability of telecommunications. It is noted that established companies are focused on the renovation of the existing brands to be competitive with the encroaching upstarts. They are reinventing their landmark assets to reshape...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics