Rust2 shows mettle in Radegast beer battle with industry goliaths

Dragomir, Marius
February 2002
Prague Business Journal;2/25/2002, Vol. 7 Issue 8, p27
Academic Journal
Focuses on issues related to advertising in the beer industry in Czech Republic. Role of Rust2 in delivering successful brand image in the beer industry; Comparison between Rust2 and Radegast beer; Concerns over the impact of advertising and promotion in the economy.


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