TITLE

Personal Leader Brand

AUTHOR(S)
Ulrich, Dave; Smallwood, Norm
PUB. DATE
April 2011
SOURCE
Leadership Excellence Essentials;Apr2011, Vol. 28 Issue 4, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses how a leadership point of view (POV) needs to become a personal leader brand (PLB) in order for business leadership to have a sustainable impact. It describes how brand value manifests in the mind of the customer if the brand focuses outside first before the inside. Leaders with a personal POV are encouraged to look inside during a crisis to become grounded on values, strength and style. Greater employee productivity, more customer confidence, and increased security for investors are cited as the results of focusing on brand value.
ACCESSION #
63224688

 

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