Beyond Perception

Burnison, Gary D.
April 2011
Leadership Excellence Essentials;Apr2011, Vol. 28 Issue 4, p7
The author discusses how easy it is for perceptions to become reality in a directionless economy and how business leaders need to make and seize opportunities by listening to and learning from their customers and employees. The tendency of some leaders to become insulated from their employees and customers by failing to separate who they are from what they do is explored. Ways in which business leaders such as Xerox Corp.'s Anne Mulcahy and Coca-Cola Co.'s Muhtar Kent changed their corporate culture into one of connection are also described.


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