TITLE

Brand Management

AUTHOR(S)
Barner, Robert
PUB. DATE
July 2011
SOURCE
Leadership Excellence Essentials;Jul2011, Vol. 28 Issue 7, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the four actions that are significant to a leader's effective personal brand management. These actions are reportedly essential in a leader's handling of the reputation that he himself created, which, over time, develop into positive or negative expectations in the minds of the people in his work environment. Important actions to help leaders manage personal brands effectively include performing a baseline assessment, linking brand qualities to specific behaviors, and explaining brand migration.
ACCESSION #
63224654

 

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