Winning Leadership

Parmenter, David
July 2011
Leadership Excellence Essentials;Jul2011, Vol. 28 Issue 7, p11
The article discusses winning leadership in the context of the leadership style of Jack Welch, General Electric's (GE) chief executive officer (CEO). It presents leadership in terms of basic requirements and necessary traits for effectivity, and cites the basics and traits found in Welch's management style. Welch mastered communication and public relations (PR). He recognized the importance of recruiting and innovation.


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