Vowels of Strategy

Phillips, Michael D.; Ulrich, Dave
July 2011
Leadership Excellence Essentials;Jul2011, Vol. 28 Issue 7, p3
In the article, the authors relate their conversation with vice presidents at a large financial services firm, which centered on the issue of strategy. An exchange of ideas about strategy usually focuses on the definition and creation of strategy, and the roles of employees at various levels in it. One unavoidable problem in strategy discussions is the perception that strategy is just a plan or a document. The dilemma is said to be worsened by employees who are requested to be strategic but are not involved in the creation of the strategy.


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