Strike at the Root

Faust, Mark
May 2011
Leadership Excellence Essentials;May2011, Vol. 28 Issue 5, p18
The article offers advice related to the basics of management by presenting the five questions of Peter Drucker, known as the father of modern management, and providing tips on how to answer the questions. The questions deal with identifying the mission, the customer and what they value. It is emphasized that customers should be surveyed, companies know the value they impart to clients and the findings be used to come up with a plan. A plan must also address all the good, bad and new issues and be monitored for progress and implementation.


Related Articles

  • US consumer attitudes towards “green” restaurants. Dewald, Ben; Bruin, Barbara Jean; Jang, Yoon Jung // Anatolia: An International Journal of Tourism & Hospitality Rese;Aug2014, Vol. 25 Issue 2, p171 

    This study explores what consumers across the USA perceive as “green” restaurants, how they search for them, and if they are willing to pay more for the “green” restaurant experience. A review of the data revealed that almost 90% of the participants have eaten in a...

  • leader.  // Grocer;9/24/2011, Vol. 234 Issue 8023, p3 

    The article discusses a survey commissioned by the periodical on British consumers' attitudes toward green products. It was found that consumers were more concerned about the environment than the start of the recession in 2011. The survey also discovered that shoppers do not consider the...

  • Perceptual Predictors of Global Attitude toward Advertising: An Investigation of Both Generalized and Personalized Beliefs. Xiaoli Nan // Journal of Current Issues & Research in Advertising (CTC Press);Spring2006, Vol. 28 Issue 1, p31 

    This research examines people's generalized and personalized beliefs about advertising and the relationships between these beliefs and global attitude toward advertising. Results of a survey consisting of a student sample and a non-student sample show that people's generalized beliefs about...

  • The Impact of In-Store Stimuli on the Impulse Purchase Behavior of Consumers in Pakistan. Ghani, Usman; Kamal, Yasir // Interdisciplinary Journal of Contemporary Research in Business;Dec2010, Vol. 2 Issue 8, p155 

    Impulse buying is gaining significant importance in the minds of the marketers. Strong shelf lay-out, well placed display material, additional off-shelf display, all contribute to effective merchandising and result in the impulse purchase of goods in the store. The study was primarily carried...

  • The Roles of Need for Cognition and Information Quantity on Consumer Judgments of Products with Conflicting Attributes: An Experimental Study. Chien-Huang Lin; Pei-Hsun Wu // International Journal of Management;Dec2006, Vol. 23 Issue 4, p808 

    The attitude of consumers towards products and services often requires them to make judgments about conflicting attributes—some positive and some negative—in the view of the consumer. Whereas there is some evidence that such conflicts tend to lead to neutral attitudes toward the...

  • Do Positive Nutrition Shelf Labels Affect Consumer Behavior? Findings from a Field Experiment with Scanner Data. Berning, Joshua P.; Chouinard, Hayley H.; McCluskey, Jill J. // American Journal of Agricultural Economics;Jan2011, Vol. 93 Issue 2, p364 

    The article presents a study which investigates the effect of positive nutrition shelf labels to consumer behavior with the use of a field experiment with scanner data. Results show that if the nutrition label complements positively the product, there is an increase in purchases, however if is...

  • THE ROLE OF SITUATIONAL INVOLVEMENT IN CONSUMERS' ATTITUDE POLARIZATION. Smith, Ruth Ann // Journal of Business & Psychology;Summer1989, Vol. 3 Issue 4, p439 

    This investigation examines the effect of consumers' situational involvement on attitude polarization. The level of involvement of subjects with well-developed restaurant schemes was manipulated, and evaluations of a group of restaurants were obtained on three different occasions under...

  • Migration analysis helps stop customer attrition. Sampathkumaran, Sreekanth // Marketing News;8/29/94, Vol. 28 Issue 18, p18 

    The article reports that customer migration analysis is a new way to stay on top of and prevent customer attrition. This strategy enables marketers to better understand customer performance in terms of recency and frequency of purchases and responses, purchase dollars, and other factors at every...

  • Completing Debt Management Plans in Credit Counseling: An Application of the Theory of Planned Behavior. Jing Jian Xiao; Jiayun Wu // Journal of Financial Counseling & Planning;2008, Vol. 19 Issue 2, p29 

    Psychological factors associated with consumer behavior in completing debt management plans (DMPs) in credit counseling were identified. Guided by the theory of planned behavior, the study used a unique data set combining the survey data along with plan completion status data from a sample of...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics