Make a Case for Change

Bevan, Richard
May 2011
Leadership Excellence Essentials;May2011, Vol. 28 Issue 5, p13
The article discusses the importance of stakeholders in organizations to understand the reasons, purpose and process behind change initiatives. An effective summary document which explains the context, plans and links to broader business needs are deemed essential. The summary document is described to be persuasive and informative and should be delivered by the leader through discussion, clarification and engagement-building. That the change initiative should be distributed, supported, and kept under active review is emphasized.


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