Healthy Growth

Schultz, Howard
May 2011
Leadership Excellence Essentials;May2011, Vol. 28 Issue 5, p6
The article focuses on the transformation of Starbucks by Howard Schultz, the coffee company's chief executive officer (CEO), from a fast-growing company to one that exemplifies healthy growth based on discipline. Schultz set out a transformation agenda which includes the introduction of its VIA instant coffee in grocery stores, seeing the potential of emerging markets, and adapting to local tastes of the market. He emphasizes the discipline of being self-critical and taking a more cautious approach to innovation which contributes to their growth.


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