TITLE

Healthy Growth

AUTHOR(S)
Schultz, Howard
PUB. DATE
May 2011
SOURCE
Leadership Excellence Essentials;May2011, Vol. 28 Issue 5, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the transformation of Starbucks by Howard Schultz, the coffee company's chief executive officer (CEO), from a fast-growing company to one that exemplifies healthy growth based on discipline. Schultz set out a transformation agenda which includes the introduction of its VIA instant coffee in grocery stores, seeing the potential of emerging markets, and adapting to local tastes of the market. He emphasizes the discipline of being self-critical and taking a more cautious approach to innovation which contributes to their growth.
ACCESSION #
63224615

 

Related Articles

  • Starbucks to pull breakfast items, shut 100 units, put focus back on java. Jennings, Lisa; Lockyer, Sarah E. // Nation's Restaurant News;2/11/2008, Vol. 42 Issue 6, p1 

    The article reports on the plan of Starbucks Coffee to remove breakfast sandwiches in its menu, in part because chief executive Howard Schultz believes scents from heating the sandwiches interfere with the aroma of coffee. Company officials have also disclosed plans to close 100 underperforming...

  • Starbucks' Schultz to address RECon.  // SCTWeek;5/20/2011, Vol. 16 Issue 20, p2 

    The article focuses on the role of Howard Schultz, president of Starbucks Corp., in the success of the company. It informs that when Schultz became Chief Executive Officer (CEO) in 1987, he played a vital role in the company's rapid expansion. It tells that presently, Starbucks operates...

  • Company Spotlight: Starbucks Corporation.  // MarketWatch: Drinks;Feb2006, Vol. 5 Issue 2, p17 

    The article focuses on Seattle, Washington-based coffeehouse giant Starbucks Corp. The company specializes in the sale of coffee and other beverages in the United States and across the globe. It generates revenues through company operated retail; specialty licensing and specialty foodservice....

  • SWIPING A PAGE FROM STARBUCK'S MAGIC BOOK. ROMEO, PETER // Restaurant Business;Mar2014, Vol. 113 Issue 3, p10 

    The author expresses his thoughts about the success of coffee company Starbucks Corp. as of March 2014. The author mentions that 2013 was the company's best year ever. He cites the company's notable product concept, Teavana. The author also mentions the lifestyle e-commerce Web site of Starbucks...

  • Speedy Starbucks has grown too fast. Ritson, Mark // Marketing (00253650);2/28/2007, p21 

    The article focuses on a letter written by Howard Schultz, the chairman of the company Starbucks Corp., in which he criticizes the current business planning followed by the company. Schultz criticizes the company for growing its global chain of 13,000 coffee shops too quickly. He says that it...

  • Starbucks paved way, and now it must pay. York, Emily Bryson // Advertising Age;3/24/2008, Vol. 79 Issue 12, p28 

    The article discusses Starbucks and its financial performance. Starbucks has been making changes in order to remain at the top of the coffee house chains. Howard Schultz, chief executive officer of Starbucks, has announced that there will be an improvement made on latte drinks and a loyalty...

  • Starbucks with 40 Stores says India Operations Fastest Growing in its History.  // FRPT- FMCG Snapshot;3/23/2014, p1 

    The article reports developments in the operation of American coffee chain Starbucks as of March 2014. It claims that India is the fastest growing market for the company as it set up 40 stores in the country in 17 months. The firm has partnered with Tata Global Beverages in India. It features...

  • Starbucks: Seattle's Best better for growth in '09. Jennings, Lisa // Nation's Restaurant News;2/9/2009, Vol. 43 Issue 5, p4 

    The article reports that the Seattle's Best Coffee, a coffee franchise from Starbucks Corp. is planned to be expanded as the closure of many Starbucks' underperforming outlets continues. According to Starbucks Corp. chairman Howard Schultz, the 550 unit chain of the coffee that has grown through...

  • Starbucks chief takes board role at Groupon. Baker, Rosie // Marketing Week;2/17/2011, Vol. 34 Issue 7, p11 

    The article announces the appointment of Howard Schultz as chief executive officer (CEO) of Starbucks.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics