Mobile Marketing: Outside the Box

Berg, Andrew
July 2011
Wireless Week;Jul2011, Vol. 18 Issue 3, p10
Trade Publication
The article reports on the importance of intelligent digital signage to reshape mobile advertising in the U.S. It mentions the 2011 Forecast by MagnaGlobal Advertising that the spending in mobile advertising will increase at a compound annual growth rate (CAGR) of 19.4% from 2011 to 2016. It also cites a forecast that Digital Out of Home (DOOH) digital displays will grow from 2.6 billion dollars in 2011 to 5.2 billion dollars in 2016.


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