TITLE

Mobile Marketing: Outside the Box

AUTHOR(S)
Berg, Andrew
PUB. DATE
July 2011
SOURCE
Wireless Week;Jul2011, Vol. 18 Issue 3, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the importance of intelligent digital signage to reshape mobile advertising in the U.S. It mentions the 2011 Forecast by MagnaGlobal Advertising that the spending in mobile advertising will increase at a compound annual growth rate (CAGR) of 19.4% from 2011 to 2016. It also cites a forecast that Digital Out of Home (DOOH) digital displays will grow from 2.6 billion dollars in 2011 to 5.2 billion dollars in 2016.
ACCESSION #
63193633

 

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