TITLE

Chasing the Equestrian Set

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
July 2011
SOURCE
Multichannel News;7/11/2011, Vol. 32 Issue 27, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that horse racing focused network Horseracing TV (HRTV) has placed more emphasis on female-themed equestrian series and events to differentiate itself from other channels by introducing female viewers to the male-dominated category of equestrian sports.
ACCESSION #
63186023

 

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