Suzanne Kolb Readies for an E! Brand Audit

Reynolds, Mike
July 2011
Multichannel News;7/11/2011, Vol. 32 Issue 27, p6
The article reports on E! television network president Suzanne Kolb's preparation for brand auditing with regards to the mentioned network's betterment. It mentions the network's popularity with women viewers, as well as the expected changes in accordance with the auditing results. Furthermore, the regard for the network as a network for young adults apart from just female viewers is presented.


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