TITLE

Suzanne Kolb Readies for an E! Brand Audit

AUTHOR(S)
Reynolds, Mike
PUB. DATE
July 2011
SOURCE
Multichannel News;7/11/2011, Vol. 32 Issue 27, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on E! television network president Suzanne Kolb's preparation for brand auditing with regards to the mentioned network's betterment. It mentions the network's popularity with women viewers, as well as the expected changes in accordance with the auditing results. Furthermore, the regard for the network as a network for young adults apart from just female viewers is presented.
ACCESSION #
63185616

 

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