TITLE

Syfy Asks Marketing Question: Is It Talent, or Alpha Powers?

PUB. DATE
July 2011
SOURCE
Multichannel News;7/11/2011, Vol. 32 Issue 27, p5
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the strategic marketing of Syfy on the television series "Alphas" by using the so-called found footage videos of hyperdexterous bartenders or people who make amazing pool or pingpong trick shots.
ACCESSION #
63185615

 

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