USA Racks Up 20th Quarterly Win in a Row

Umstead, R. Thomas
June 2011
Multichannel News;6/27/2011, Vol. 32 Issue 26, p29
The article reports that the 20th consecutive primetime quarterly ratings win among entertainment-based networks will be secured by USA Network, despite a full-court press by Turner Network Television (TNT) LLC. It says that the primetime performance of USA was slightly better than TNT averaging 2.7 million viewers. Moreover, four of the Miami Heat-Chicago Bulls National Basketball Association (NBA) Eastern Conference finals telecasts of TNT finished as the most-watched shows for the quarter.


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