TITLE

Presenting to Win: Mastering Change and Influence in Uncertain Times

AUTHOR(S)
Atkinson, Philip
PUB. DATE
June 2011
SOURCE
Management Services;Summer2011, Vol. 55 Issue 2, p44
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the management of corporate change and influencing during uncertain times. It highlights the ability to present, pitch and influence others as central in bringing about significant change that impacts organisational effectiveness in addition to technical ability. It notes how clients are oftentimes difficult to influence and persuade to act and behave differently and points out that the way ideas and recommendations are presented can win the client over to implement change. It suggests that equal attention must be paid to the analysis and the presentation of the analysis since the manner in which findings are presented is crucial to their being rejected or accepted. It suggests to work well with people who generally have similar values and attitudes.
ACCESSION #
63179150

 

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