Interactive TV Moves to Second Screen

Spangler, Todd
July 2011
Multichannel News;7/18/2011, Vol. 32 Issue 28, p14
The article offers information on the interactive applications for television. It features the Shazam applications by Shazam Entertainment Ltd. which can identify audio songs and enables the user to select from the three options like calling the advertisers, watching video clip, or entering an e-commerce. It presents the SnapPing by the Invidi Technologies Inc., a television tagging system which enables the user to recognize the audio as well as speech, text entry and images.


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