TITLE

Out the Gate: ESPN's Longhorn Network

AUTHOR(S)
Reynolds, Mike
PUB. DATE
July 2011
SOURCE
Multichannel News;7/18/2011, Vol. 32 Issue 28, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the efforts of ESPN, the owner of University of Texas (UT) Longhorn Network, to find an affiliate satellite carrier for the channel before its launch on August 26, 2011. ESPN executive vice president of sales and marketing David Preschlack says that they are talking with every satellite carrier and are comfortable in the deals they made. It also mentions that ESPN will launch a dedicated website in addition to the linear service as well as a Longhorn video application.
ACCESSION #
63169502

 

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