TITLE

Cinemax Adds Action Series

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
July 2011
SOURCE
Multichannel News;7/18/2011, Vol. 32 Issue 28, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that Cinemax will join Home Box Office (HBO) in the scripted-series field with the launch of action series "Strike Back" on August 12, 2011 and "Transporter" in the fall of 2011. HBO co-president Eric Kessler says that "Strike Back" will be launched along with the network's MaxGo application for iPad and other portable devices. It states that the network made the decision to launch with action shows in order to reach its male audience.
ACCESSION #
63169486

 

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