TITLE

Acceptance and backlash

AUTHOR(S)
Marek, Sue
PUB. DATE
March 2002
SOURCE
Wireless Week;3/4/2002, Vol. 8 Issue 9, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the idea of sending coupons or advertisements to consumers via short messaging systems (SMS). Possible implication of the idea to consumers; Benefit that can be gained by marketing companies and wireless communication carriers from the idea; Reason of carriers for being hesitant to offer coupons or advertisements via SMS.
ACCESSION #
6316367

 

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