Acceptance and backlash

Marek, Sue
March 2002
Wireless Week;3/4/2002, Vol. 8 Issue 9, p34
Trade Publication
Discusses the idea of sending coupons or advertisements to consumers via short messaging systems (SMS). Possible implication of the idea to consumers; Benefit that can be gained by marketing companies and wireless communication carriers from the idea; Reason of carriers for being hesitant to offer coupons or advertisements via SMS.


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