Lessons About Engaged Communication Scholarship: I Heard It Through The Grapevine

Eschenfelder, Beth
March 2011
Florida Communication Journal;Spring2011, Vol. 39 Issue 1, p37
Academic Journal
Everything I know about engaged communication, I heard through the grapevine♫ through a thicket of research and critical thinking about applied communication research that goes back to 1968 when Marvin Gaye released his hit single. The fact that applied communication research, which served as the roots of engaged scholarship, surfaced as a new form of communication scholarship in 1968 (Cissna, Eadie & Hickson, 2009), makes perfect sense-the events and social trends of 1968 match the underlying principles of the newly emerged research discipline. Looking back at lessons from 1968 can provide exemplars for understanding engaged communication scholarship, how it is practiced today, and how we can apply these principles in our own research to make a difference in the world. This article explores models, benefits, challenges, and the future of engaged communication scholarship. ♫ "People say believe half of what you see, son, and none of what you hear. But! can't help bein' confused. If it's true, please tell me dear."


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